The WINTOUR Erasmus Mundus program is a cutting-edge, two-year international master’s degree designed to prepare graduate students for leadership roles in wine tourism. This innovative course blends viticulture, tourism, sustainability, and cross-cultural skills, providing an immersive, multidisciplinary education.
Equipped with a European academic certification, WINTOUR is the first master’s degree of its kind to focus on the transitions and innovations needed in today’s ever-evolving wine tourism sector. It’s designed to transform passion for wine and travel into impact-driven careers
Project Status
- Status: Ongoing
- Start date 01-10-2023
- End date 30-11-2029
- Action Type: Erasmus Mundus Joint Master
- Universities Involved
- Countries Involved
The WINTOUR Erasmus Mundus program offers students the opportunity to study at top European universities, focusing on wine tourism transitions.
| Université de Bordeaux |
| Universitat Rovira i Virgili |
| Universidade do Porto |
| France |
| Spain |
| Portugal |
This cross-border collaboration allows students to gain an international perspective while studying and researching in the heart of Europe’s academic and industrial hubs.
Description of the WINTOUR Erasmus Mundus Program
The WINTOUR Erasmus Mundus program is an international, multidisciplinary master’s degree focused on wine tourism. It combines theoretical courses, hands-on training, and real-life projects within Europe’s renowned wine regions. It focuses on transitions towards sustainability, innovation, and responsible tourism.
Key Features of the WINTOUR Erasmus Mundus Program
- Integrated curriculum across viticulture, marketing, sustainability, and management
- Field-based learning via study trips to iconic wine-growing regions
- Erasmus Mundus scholarships covering tuition, travel, living expenses
- Strategic networking with wineries, tourism boards & alumni
- Multi-country cohort, strengthening international collaboration and cultural competencies
Mobility Tracks of the WINTOUR Erasmus Mundus Program
- Year 1: Begin at University of Zaragoza (ES), followed by semester at University of Porto (PT)
- Year 2: Study at Université de Reims (FR), then finalize dissertation at Rovira i Virgili University (ES) or one of the partner institutions
Admission Requirements
- A relevant 3‑ or 4‑year bachelor’s degree in Social Sciences (e.g. Tourism, Economics, Business Administration, Marketing, Journalism, Geography); Natural and Experimental Sciences (e.g. Oenology/Viticulture, Agronomic/Agricultural Engineering, Food Technology, Gastronomy); or Humanities or related fields.
- Language proficiency in English (and possibly French/Spanish)
- Strong motivation in wine tourism
- Maximum enrollment: 26 students per intake (both scholarship-holders and self-funded
How to Apply for WINTOUR Erasmus Mundus Program
- Check Eligibility – Ensure you have a relevant Bachelor’s degree and meet the English language requirements (minimum B2 level).
- Prepare Documents – Gather your CV, transcripts, degree certificate, English test results, motivation letter, and two reference letters.
- Register Online – Create an account on the official WINTOUR application portal.
- Submit Application – Fill out the online form and upload all required documents before the deadline.
- Wait for Results – Shortlisted candidates may be invited for an interview. Final selection and scholarship results are announced in spring.
Tips to Win the WINTOUR Erasmus Mundus Program
- Highlight genuine passion for wine, cultural exploration & sustainability
- Emphasize adaptability: preparing to live and study across 3–4 countries
- Include hands-on experience: internships in wineries, event planning, marketing campaigns
- Craft a standout, clear motivation letter with personal stories.
Application Timeline
- Opens: October
- Deadline: January
- Enroll: Starting September following selection
Curriculum Structure of the WINTOUR Erasmus Mundus Program
- Core modules: Wine economics, tourism marketing, sustainability models, cultural heritage, destination management
- Field trips: Visits to vineyards, cellars, tourism businesses across wine regions
- Internship: Optional but encouraged, often in wineries or tourism boards
- Master’s thesis: Research project based in either a wine region or university partner
Coordinator Contact
For more info, reach out to the WINTOUR program coordinator via Contact Us.
Frequently Asked Questions (FAQs)
What is the WINTOUR Erasmus Mundus Program?
It’s a joint, two-year European master’s program focused on wine tourism transitions and innovations.
Who can apply for WINTOUR Erasmus Mundus Program?
Bachelor’s holders in tourism, oenology, business, sustainability or related fields with good English fluency and strong motivation.
How is the WINTOUR Erasmus Mundus Program structured?
Students rotate through universities in Spain, Portugal, France, plus field visits, internships, and a thesis.
Is there financial support for WINTOUR Erasmus Mundus Program?
Yes—Erasmus Mundus scholarships cover tuition, travel and living expenses for selected students.
What career options follow the WINTOUR Erasmus Mundus Program?
Graduates have landed roles in wine destination management, wine marketing, sustainable tourism development, and more.
